[SatNews] Globecast has been selected by Bright Lights Media to provide a comprehensive suite of services for the launch of ‘Simply Money’, a new HD payTV channel in Southeast Asia.

Producing locally relevant high-quality personal finance-lifestyle content, Simply Money will also acquire premium world class programming from around the world, carefully selected for viewers in Southeast Asia.

Artistic rendition of the MEASAT-3 satellite.

Globecast is supplying Simply Money with an end-to-end media management solution from its media center in Mediapolis, Singapore. The solution includes fully managed playout, content preparation and quality control. Globecast is also providing regulatory compliance review and editing to ensure that content is compliant with regulatory requirements for distribution across Southeast Asia.

The HD channel is being carried on the MEASAT-3 satellite, the premier satellite for HD channel distribution across the wider Asia Pacific region. MEASAT-3 is co-located with MEASAT-3a and MEASAT-3b at 91.5 degrees East, creating a robust video hot slot for Asia.

Simply Money launches first in the Philippines, with plans to roll out more widely across Southeast Asia in the coming months.

Executive Comments

Anshuman Misra, CEO of Bright Lights Media, said, “We are using a range of Globecast's services to ensure high-quality output as well as cost-effective results. Globecast has a clear understanding of what we are trying to achieve and has helped us to develop our content management and playout and distribution plans.”

Yew Weng Soo, Managing Director of Globecast Asia, said, “This deal reinforces Globecast’s position as a complete media services company with our highly evolved global expertise across the content and channel preparation sectors. This sits alongside our long-established playout and distribution services.”

Jarod Lopez, Vice President – Broadcast Sales, MEASAT, said, “We are partnering with Globecast for the distribution of Simply Money, which further strengthens MEASAT’s HD bouquet at 91.5 degrees East hot slot, which leads Asia with more than 60 distributed HD channels.”