How Toronto Maple Leafs fans cope with repeated losses

"Usually when people suffer repeated failures, they quit, they disengage -- that's the normal thing to do. Sports fans are different because it's part of their identity."
                              "Usually when people suffer repeated failures, they quit, they disengage -- that's the normal thing to do. Sports fans are different because it's part of their identity."

Source: How Toronto Maple Leafs fans cope with repeated losses